<aside> ⚠️ Attention: This study was made specifically for the Brazilian public in its original version, therefore, some references and images will be in Portuguese.
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Understanding the challenge we face helps us know which tools to use and where we want to go. Therefore, I will use the Design Thinking Double Diamond process ↗ where I will Discover and Define the real problems of the target audiences and Develop and Deliver solutions to the issues found based on research and tests carried out throughout this case.
As Maxwell Maltz would say:
<aside> 💡 “Life is full of challenges that, if used creatively, turn into opportunities.”
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More than 600k small companies closed their doors to Coronavirus.
At least 600,000 micro and small companies declared bankruptcy ↗ and around 12.9 million employees got fired due to the economic effects of the new ***coronavirus pandemic ↗.***
Small businesses amplified budgets during the pandemic crisis.
However, companies catching up↗ are successfully overcoming the crisis, causing their revenues to increase compared to the beginning of the pandemic. According to the president of Sebrae, Carlos Melles, small companies that have started to innovate and have changed their business model are maintaining stability thanks to how they operate, betting more on online deliveries and internet services.